Quick, go to jebbush.com.
Not what you were expecting, was it?
For those who didn’t click, that domain name redirects you to Donald Trump’s website instead – a very humbling lesson on purchasing any domain that may refer to you or your business (it’s something we preach for all of our clients).
But that’s not the worst of it – this election campaign has seen 3 different candidates get burned by not registering the proper domains.
While (until recently) presidential candidate Carly Fiorina, who did snap up carlyfiorina.com in addition to her main site domain (carlyforpresident.com), forgot to register carlyfiorina.org, and paid the price with this being put up on that domain:
There are in total thirty THOUSAND sad-face emojis – allegedly one for each person laid off at Hewlett-Packard while Fiorina was CEO. Ouch.
Let this be a lesson to us all – register ALL domains that pertain to you and your business, and make sure not to ignore those little renewal emails that come around once a year. You’ve worked hard on building your brand (possibly even with our help); a little mistake like letting your domain expire could cost you dearly.