As a designer, I love when the logos we design get the chance to take on a new life. It’s a welcome challenge to revisit a brand we’ve helped a business create and allow ourselves see it from a new perspective.
Our friends at Peculiar Kitchen are always finding cool new ways to reinvent themselves and we love getting to be a part of it. Whether it’s a ridiculously fun t-shirt design or a slick new window graphic, we’re along for the ride.
The previous Peculiar Slurp logo with a collection of concepts leading up to the logo
When we originally set out to create a logo for Gene and Miranda at Peculiar Slurp, we knew it had to match their big personality and unique menu items. We found ourselves exploring a lot of directions with noodles in our original concepts, so we had to remove that part of the equation when we revisited a new brand that’s “not just noodles.”
The new Peculiar Kitchen logo concepts inspired by the next iteration of the brand
What we ended up exploring was a variety of illustrations infused with peculiar personality, ranging from the delicious to the absurd. Our challenge was to consider how these images would be used across the restaurant, from menus to signage, takeout stickers to online ordering.
Meet Peculiar Kitchen.
Where we landed with the new Peculiar brand was a logo with a focus on unique type treatment to convey the peculiar personality alongside a totally bonkers bowl, our evolution of the original Slurp noodle bowl.