It was a successful night at the NEPA American Advertising Awards (formerly the ADDYs) held earlier this month. Posture proudly accepted a gold award in the category of marketing sales and promotion for the design of the Metz Culinary Management sales kit.
The Posture team has always been big supporters of The American Advertising Federation, but our favorite event is definitely the ADDYs. Both Kathryn and myself have served on the AAF board of directors for several years and have seen not only the work that goes into this event but also the increasingly competitive quality of entries that come from all across our region.
The Award-winning work
We’re especially proud of this project because it was a true collaboration of not only the Posture team but also our good friends at Metz. We were tasked with packaging sales materials in a new way that would reflect the company values of fun, integrity, quality, hospitality, balance and respect. Once we immersed ourselves in the family-driven, guest-first culture of Metz, our task became much easier.
Using the core company values as our guide we organized information in an interactive and engaging reader experience. Tiered pages created a pacesetting telling the story of the company, while bright colors represented the quality of fresh ingredients. The heart of the packet housed a colorful depiction of the values that drive the team at Metz. A pocket folder in the back of the piece contains matching supplementary material which provides a customizable aspect to the sales piece.
District Two Awards
Our winning work along with eight other professional entries will now advance to Pittsburg where they will represent Northeast Pennsylvania in the District Two competition. District winners will then compete nationally at ADMERICA in New Orleans. Congrats to all of the 2016-2017 ADDY winners!