Intern Spotlight: Gabby Santos

Intern Spotlight: Gabby Santos

At Posture, we’re delighted to have so many talented interns come through our doors. This week, we’d like to introduce you to our intern and communications student at Marywood University : Gabby Santos.

What’s your name?


Gabby Santos (AKA “Good At Being Bad Yo”)
Also, you can follow my weenie dog on instagram: @texas_weiner


Where are you from? 

I am from Del Rio, Texas

What inspired you to study communications? 

I took a dual credit class in high school called Principles of Marketing and Finance and my teacher at the time, Ms. G, influenced and inspired me to pursue a degree in marketing.

Who inspires you lately?

A lot of people have inspired me lately. My family always inspires me to work hard and to dream big. My former volleyball coach, Carissa, inspires me to be confident in myself and to thrive in every situation. Lastly, my best friends from home and college inspire me everyday to try new things and go on spontaneous adventures.

What’s the best thing about going to school in Scranton? 

The best thing about going to school in Scranton is experiencing diverse culture, meeting amazing people, and making lifelong friends.

What is the most interesting project/client you’ve worked on at Posture Interactive?

An interesting project I’m working on is the Scranton Parking Campaign because I get to see a marketing campaign from start to finish. The most interesting client I’ve worked on is Avanti because I got to go to an event and talk about the product that we’ve created marketing around.

What is the biggest piece of advice or working skill you’ll take with you from your intern experience here?


The biggest piece of advice that I would take away from this internship is to be myself and express my opinion. When you first start an internship sometimes it can be slightly intimidating just because you want to make a good impression but the purpose of an internship is for you to be yourself and to ask questions and test your knowledge.

What would you tell fellow students who haven’t had an internship yet?

For students haven’t done an internship yet I highly recommend that they try and land an internship within their field of study. I have done few internship within my field and it has helped me figure out what I want to do. 

What is your ideal project?

My ideal project is one I am actually working on currently which is the parking campaign and developing it from scratch. I get to be apart of crucial market research, data collection, and data analysis.   

What’s your favorite digital tool or program?

I don’t have a favorite program specifically but if I had to pick it would be Chrome.

Which Coney Island is better?

I would have to say the Coney Island underneath the bridge is my favorite one.

Ketchup, Mustard, or other?

Ketchup for sure. 

True of false: Doug knows more bands than anyone else in the office.

I feel like this is true. He gives me a band connoisseur vibe.


Hot Diggity Dog!


This past week tensions were high. A common Scranton debate had become the center topic of discussion and we needed to end it once and for all. Many locals know about the two Coney Islands located near the 500 block on Lackawanna. They’re both very similar. Small, quant hot dog shops that serve greasy, heartburn-inducing disco fries and hot dogs piled on with chili, cheese, and onions. In fact, rumor has it that the owners are actually brothers, and after a dispute, they opened two separate shops: one with the original recipe, and one the original location. We knew that to settle our office’s debate we had to do a taste test.


Coney Island of Scranton (Hot Dog A)

Coney Island Lunch (Hot Dog B)


We ordered hot dogs and fries from both locations and sorted them into hot dog A and B, without revealing where they were from. Then we indulged. As the hot dogs dwindled in number and groans of pleasure and regret filled to the office we cast our votes.


The sorted dogs

We scored each hot dog out of five, then added them up to get our overall average results. Here were our results:
Hot Dog A: 3/5
Hot Dog B: 4/5

Overall we though Coney Island Lunch on Lackawanna had better hot dogs. However, we did agree afterward that the disco fries were better at The Coney Island of Scranton.

After a tried and true measure of testing, the office is still just as divided, but at least this time we have proof which is better.


The winner of the best chili dog of Scranton!

A Branding Jumpstart for Luzerne County Head Start

We’d like to introduce you to our friends at Luzerne County Head Start.

Nearly 6 months ago we participated in “Cropped“, a creative competition hosted by the American Advertising Federation of NEPA that helps non-profits receive new or updated branding through 3 fast-paced rounds of competition between local marketing companies. Luzerne County Head Start (LCHS) was chosen as last year’s featured non-profit, so they presented their list of marketing needs at the competition in November. Each of the teams had to create a logo, tagline, and campaign strategy in 20-minute segments while using only markers, crayons and craft paper. After each segment, a team was eliminated (“cropped” out) by a panel of judges until there was only one team left. The winning team then worked with the non-profit to complete the suite of marketing materials they proposed during the competition at no cost to the nonprofit.

After some creative crayon drawings, brain-busting brainstorming, and witty word-play, Posture ascended through the rounds and won the competition. The best part? We got to work closely with the wonderful Head Start team and we were even invited to visit their location in Wilkes-Barre to help make pancakes and eat breakfast with the kids.

Head Start promotes the school readiness of young children from low-income families through agencies in their local community. Head Start and Early Head Start programs support the comprehensive development of children from birth to age 5, in centers, child care partner locations, and in their own homes. This includes a wealth of information of resources for new or soon-to-be new parents.

Even with such a fantastic wide-spread mission, LCHS still needed a hand with their marketing to help garner the support of more community resources and funding. They actually have a wait list for children to get in because there are many families who can benefit greatly from these programs, but Head Start only has so many open seats for children in the area with their current resources. So in addition to developing a new refreshed logo and a tagline that better expresses the mission of Head Start, we also created a campaign strategy to get the word out.

After seeing how excited Lynn and the team were to use their new marketing materials, we knew we were hooked on Head Start and we couldn’t stop there. The team approached us about giving their website a much-needed overhaul, and we gladly whipped up a proposal for what we know will be a great new chapter for Luzerne County Head Start. Stay tuned for great things to come for our friends at LCHS!


OurSELF Exhibition


Sometimes a project comes along that really hits home for us. The Popup Studio’s OurSELF exhibit at The Everhart Museum truly speaks to us in how it explores the difficulties of perception and mental illness. The exhibition is open through April 29th, and we can’t recommend it enough.

OurSELF is a site-specific visual exhibition created by Scranton’s Pop Up Studio that seeks to create empathy and open dialogue about mental health through a thoughtful, interactive, art installation. The viewer is taken on a journey through a series of emotional and sensory experiences. Visitors are invited to move through each gallery and allow the installation to challenge their understanding of their environment and their ability to control it.

We were honored to work with the Pop-Up studio to create branding and collateral pieces to help spread the word on their visionary exhibit and mental health awareness in general.

Museum goers can also pay a visit to the lower-level gallery to discover another component to the mental health discussion: HerSELF, the art of Amy Kiser. Amy found her voice as an artist and a survivor through a series of paintings and lithographic prints. Kiser’s work is reflective of powerful and traumatic life experiences which she conveyed through the use of color washes and line work that create overlapping layers onto her subject matter. The result is often haunting. These emotional depictions, most often of women and animals, were a source of power for Kiser and offer us insight into HerSELF.


Check out these powerful interactive experiences before the exhibit concludes its run on Monday, April 29!


The Greatest ADDY’s

The American Advertising Awards (or AAA…or Addy’s) is our favorite annual event for local advertising and marketing companies to come together and share in their year of accomplishments. Hosted by our friends at the American Advertising Federation of NEPA, the awards are the culmination of a judged advertising competition that starts on a local and advances to a regional then then national level. For us, it also showcases the amazing growing pool of talent we have right here in NEPA and provides a wealth of inspiration.

To say we had a blast would be an understatement – this year’s Addy’s was the GREATEST Addy’s! The whole event was inspired by the recent musical: “The Greatest Showman,” having the matching theme and triumphant theatrics we all appreciate here at Posture.

We were recognized for the House Party campaign and Seed to Farmacy campaign we did this past year. We love working with clients who give us the opportunity to create innovative interactive experiences. For more info about our project visit our project showcase here.

Congratulations to all winners and contestants, it was a really fun and inspiring night and we can’t wait to see what you come up with next!


React Training

Training 4 Development giving Posture’s development team the “low down”

This past week we put the development in professional development! Our dev team completed an intense week-long training that sharpened their coding skills in React, Redux, and Typescript. Web design and development are constantly changing so it’s important to stay on top of the trade’s trends. We’re constantly trying to find new ways to improve our brand’s strategies and help them improve, so we’re glad we got to learn some new tricks from Training 4 Development.


Staying creative in the New Year

Some people are gifted with the innate ability to come up with brilliant ideas and innovative solutions effortlessly. The rest of us, however, are forced to work with the complexly (and sometimes clunky) mechanical minds we’ve been given. They grind along well enough if we oil them frequently, but it’s easy to get behind on mental maintenance. Creativity requires vigilance and lots of self-care. It’s almost like taking care of your car but deserves a little more thought. 

Here are our tips for keeping your creative mechanics sharp and running well:

1. Preventative maintenance

Keeping cognitive creation at it’s prime requires preventative maintenance like a cars oil change. Instead of chugging the nearest 5W-30 caffeine, make sure you’re paying attention to how well your engines running, and be sure to take measures accordingly. If you’re feeling drained, don’t push yourself more than necessary.

2. Refuel often

A good day’s work of creative output comes from a lifetime of creative input. Your creativity is based on your lifetime of experiences that have led up to this moment. So keep living your life and feeding your creative side. Make sure you are participating in something you are passionate at least once a day.

3. Rotate your tires regularly

If you’re constantly wearing on the same old tricks you’ve always used, you’ll get worn down. You need a new perspective from time to time, and that requires some time and effort. Whether that’s throwing a new

4. Just get in the car, damnit.

Half the battle is showing up, getting your pen on the page. Chuck Close put it best by saying “Inspiration Is for Amateurs—The Rest of Us Just Show Up and Get to Work.” Most of the time while we’re simply waiting for something to spark our creativity, we could instead be putting effort into creating using what we already have in front of us. Sure, you’ll have some days where you’re fired up and roaring to create, but other days you’ll have to make do with what you can get.

5. Drive with confidence

When you’re out on the road, there are a bazillion other things you could focus on, but it takes a bit of focus and self-confidence to really hone in on driving your creativity to the finish line.

You can do it, now get out there and drive!

 


Dip your toes into Our Pocono Waters with Posture’s House Party

Our Pocono Waters is dedicated to protecting the exceptional value streams of the Pocono area. What’s an exceptional value stream? I’m glad you asked. An exceptional value stream is a classification given to streams that have the cleanest and highest quality of water. In the Pocono’s region, we have over 80% of the state’s exceptional value streams, and a lot of the streams are threatened by bad environmental practices. Our Pocono Waters wants to help protect these streams.

Our Pocono Waters is also important to me personally too. I grew up out in the woods messing around, falling in streams, building forts. Now, I spend a lot of my free time outside fishing or hiking around these same beautiful streams and outdoor spaces.

They’re a source of endless inspiration and relief when nothing else suffices. You really can’t beat standing in the middle of a stream with a fly rod in your hand. It’s a magical feeling hearing and feeling the stream flow around you. When you’re out there like that, you start to get a sense of how important a small stream can be to the local environment and the people around it. Pristine beauty like the streams of the Poconos need to be protected for generations ahead of us to experience. I’d hate to think of a future where kids couldn’t spend their time alongside a babbling brook. If you want to learn more about their organization visit ourpoconowaters.org

 

Our Pocono Waters Logo
Support the protection of a local resource by
building a house for Our Pocono Waters 

Join the Posture House Party now through December 31st and share your house on social media
using #posturehouseparty to vote for Our Pocono Waters
as the winner of our grand prize — a cash donation plus design and digital support totaling $5,000!

Start building here.

Brain Picking: What’s inspiring the Posture Crew this November?

As a chill comes blowing in the door, and our Posture orange begins to look a little more decorative, we’re getting pumped for the Halloween season with some inspiration from far away places…

"Vitriola" by Cursive

Doug’s Album: “Vitriola” by Cursive

Here on Spotify

 This is loud, chaotic, moody, dark, and beautiful. They really returned to their roots of barely-held-together indie with tongue-in-cheek lyrics that all but perfectly detail our political climate while being vague enough to avoid direct references and over-politicization.


Kevin’s Website: FUCKING HOMEPAGE

I’ve been checking in daily with this site called FUCKING HOMEPAGE daily for the last few months. It’s a simple Tumblr blog that offers some words of wisdom, interesting facts, pictures, and self-improvement ideas. Pretty brilliant. A sample of quotes from the last couple days that have really struck a chord with me:
“TAKE SOME TIME EVERY DAY JUST TO THINK.”
“IF YOU SPEND TOO MUCH TIME THINKING ABOUT A THING, YOU’LL NEVER GET IT DONE.”
“THE PRICE OF ANYTHING IS THE AMOUNT OF LIFE YOU EXCHANGE FOR IT”

Kat’s Book: Hyper Focus by Chris Bailey 

 Here on Amazon
I’m trying to help keep myself in line and productive during the busy holiday months so I still have time to spend with friends and family doing all the fall things I love. So far, though, I’ve had trouble focusing on getting through the book…..

Want to learn more about Posture Team? Check out our About Us page.


What does nature teach us about technology?

“Look into nature and you will understand everything better.” Albert Einstein said, and I often reflect on the quote when I don’t understand something.

 

Most days, I’m grappling to understand a way in which I can relate my love of nature and the fast-paced technologically driven world that we live in. It can be hard to see any connections, but essentially, we’ve built technology to reflect the nature around us, so when you look hard enough similarities arise.

For instance, nature has this incredible way of adapting to nearly every change that’s thrown at it. Recently, I was reminded of nature’s adaptability when I attended a presentation by A & G Outfitters on Scranton’s Lackawanna River. A key part of the presentation was that despite the city’s industrial history and city surroundings, the fishing is more than exceptional. In fact, despite the insane amount of crap(pun intended), that’s passed through the river, parts are currently labeled as Class A waters, which means there are sustained wild populations of trout (bear in mind that they are suggested catch and release. Eating these fish are not recommended by any means).

By now you’re thinking: neat history and ecology lesson, but what does this have to do with technology?

man fly fishing

Answer: everything has to do with everything.

The digital universe is in its own way, an ever-changing river. The internet is rough and turbulent like the waters of the Lackawanna River, and over the years there’s been plenty of garbage poured into the web universe. The world of the internet is confusing, can be hard to follow, and may be hard to stay optimistic.

There is hope though.

New technology is being invented, and designers and programmers everywhere are constantly looking for new ways to make the internet a friendlier, and safer place. Just take a peek at TedTalks and click the”Technology” drop down. You’ll soon find yourself up to your neck in good vibes, and optimistic outlooks.  To go even more in-depth, there’s a whole interwoven network of social media and the people who inhabit these spaces, all working to create a friendlier environment online.

 

We need to learn to adapt or have someone along the ride who can take you through those ups and downs. People are connected to the internet, like a fisherman to his home waters. They act as an intermediary to help us understand and appreciate the complexity of the emerging universe of possibility that lies central to the internet. Everyone needs the occasional guide to tell them where to cast their lines.

 

Here at Posture, we have the ability to help you through the complex digital world. We offer a variety of services like custom websites and web strategies that can help you or your company navigate the stormy weathers of the interweb. Check us out and we’ll drop you a line to help you get some nibbles. 😉

 

 

 


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