Breaking the formula

It’s an interesting time for marketers to be creative and becoming increasingly important for brands to have a presence while still being mindful that their product or service might not be the most top-of-mind right now. Many ads in light of COVID-19 have taken on a very distinct formula of slow music and empty streets, building to a crescendo of lively user-generated content of fearless frontline workers or silly home videos. Amidst this new standard approach, some big brands have found a unique angle or specific audience that makes their message just a little more special. Here are our five favs from the COVID-19 era of advertising.

Bank of America