However you are feeling this holiday season, we felt like we could do a little something to bring some joy and cheer into your world. Enjoy our home-brewed holiday greeting to you featuring our very own animated Posture Peeps below!
Hello and welcome to Posture’s VideoQ&A: Heir to The Sleigh Edition! Today we’re chatting with Sal and Charles about our interactive holiday video, Heir to the Sleigh. Join us for an inside look at the creative process and technical organization that is required for a successful interactive video project.
What was your initial reaction to the idea of an interactive video?
Sal: I knew this was a cool idea from the start! It’s not like any traditional narratives we had done in the past. When you start to make it interactive (similar to the movie Bandersnatch) and add branching paths into the mix, the project starts to get more exciting.
How did you organize such a content-heavy project?
Sal: Once the script came together we immediately started taking all that information and putting it into a visual flowchart (as shown). The chart was very handy on production day!
What were some of the challenges you faced and how did you overcome them?
Charles: A challenge we faced was developing the right solution for the user experience without sacrificing our vision for the video. We found a few services that did what we were trying to accomplish, but they were for much larger projects. Luckily, our awesome development team was able to save the day with a semi-custom solution.
Sal: Another challenge was our limited time window to shoot all the video content for the project in just one day. So, we decided to keep the execution of the shoot as simple as possible!
Tell us about the editing process and how user decisions influenced the story.
Charles: It was very segmented and organized. Every path had to be siloed to keep our organization and each scene was given its own sequence. An important thing we had to keep in mind with any large video project is quality control. For example, if we do a color correction to one iteration of a clip we have to be sure we’re keeping that color consistent throughout any scenes whenever that shot is used.
Was there anything you would have done differently?
Charles: I try to not look at a project like this as ever completely ‘done’, there’s always improvements that can be made, and keeping it open in my mind can set you up for success.
Sal: The obvious answer is “more time for pre-production”. In a perfect world, every project would have exactly the amount of time needed to plan everything out but that isn’t always the case.
Charles: I agree, but it was still exciting for us to push the limit on something like this!
What would you tell someone interested in video production?
Start yesterday! Your first video won’t be perfect; mine definitely wasn’t. But use whatever tools you’ve got at your disposal, even if it’s just your phone, and get creative! Start assembling a crew of collaborators, friends, supporters, and people who bring out the best in you, mentally and creatively. A lot of cool stuff can come from a group of inspired creators!
To anyone who has an interest in video production learn from everyone, everywhere! There are so many differing opinions on everything, so listen to people’s production stories, they can teach you a lot.
We are blessed to work with a lot of different fine folks in the Geisinger family, but the Children’s Hospital holds a special place in our hearts – but not just around the holidays! Geisinger Janet Weis Children’s Hospital is the first rural acute-care children’s hospital in the country and one of the first rural academic facilities in the region, making it a unique facility specially designed to meet the challenges of providing health care to children living in rural areas.
It doesn’t matter if you live in a rural or urban area, when a child is seriously ill, injured or facing a life-threatening condition. Their pediatric specialists can step in immediately, using state-of-the-art technology to provide emergency, trauma and critical care.
Being a national destination for children’s care means not only leading the way in addressing pediatric health issues, but it also requires a special understanding of the particular needs of a young patient, as well as his or her parents and other family members, especially siblings. Janet Weis Children’s Hospital strives to care not just for a condition, but for the whole patient – and their family.
Support of Janet Weis Children’s Hospital ensures children throughout NEPA and beyond are getting access to the best healthcare and the most experienced pediatric providers available in the United States.
Do it for the kids – build a virtual gingerbread house for Janet Weis Children’s Hospital!
Join the Posture House Party now through December 31st and share your house on social media to vote for AIE NEPA as the winner of our grand prize — a cash donation plus design and digital support totaling $5,000! (Don’t forget to include the #posturehouseparty hashtag so we can see your house and count your vote.)
The United Way of Lackawanna and Wayne Counties has been a staple in our community for as far back as I can remember. Whether it was stuffing envelopes, painting a house, or earning my fundraising pin, I’ve always had a wonderful experience working with this group of kind and caring professionals. But do you realize the massive amount of work they do?
The United Way of Lackawanna and Wayne Counties fight for the education, financial stability and health of every person in our community. They identify the most concerning issues for our community; pool resources for fundraising, awareness, and volunteers and then fearlessly attack social problems head-on.
Support of the United Way of Lackawanna and Wayne Counties isn’t supporting just one cause, it’s supporting the many issues the cause threat to the well-being of our community.
Live United and support your community by building a virtual gingerbread house for The United Way of Lackawanna and Wayne Counties.
Join the Posture House Party now through December 31st and share your house on social media with #PostureHouseParty to vote for The United Way as the winner of our grand prize — a cash donation plus design and digital support totaling $5,000!
It’s no secret that the Posture team has a soft spot for animals, so Blue Chip Farm Animal Refuge seemed like a natural foundation choice for us. We all own or have owned multiple animals in our lives that we hold near and dear. One of our four-pawed peeps actually works with us at the office every so often – some of you reading this may have already met my branding connoisseur, Mars the dachshund. He’s great with offering snack advice, but logs most of his time here under “Posture naps.” He can be such a weenie.
What some of you may not know is Mars has not always had an easy time of getting around Scranton.
Back in 2012, he was afflicted with an acute case of IVDD (intervertebral disc disease), a spine condition that commonly affects dachshunds and other small dogs and often paralyzes the lower half of their body. The first time this happened, my husband and I pulled our finances together as best we could to afford a surgery that we hoped would give him his quality of life back – and it did! Unfortunately, IVDD struck again 2 years later in 2014 and we were put in a tough financial spot. Luckily, with the help of our wonderful family and friends via our GoFundMe campaign, we were able to again give Mars the surgery he needed and he has lived a full and happy life ever since.
A lot of animals are not as lucky as Mars is.
They don’t have a small community to rally for them when they get seriously sick or injured – instead, they are counting on volunteers and caretakers at local organizations. This is why the mission of Blue Chip Farm is so important to myself and the Posture team – they are giving many animals a second chance at life that they may not have otherwise had. They even have a dachshund success story similar to Mars – all made possible through the generosity of donors and eventually a serendipitous adoption that led to Bella’s recovery.
Mars can definitely relate. He’s a senior dog living life to his fullest, and so are many other animals thanks to the wonderful folks at Blue Chip Farm Animal Refuge. If you love dachshunds and are looking for another way you can help, you can purchase the book about Bella the dog here – proceeds support Bella’s continued medical care as well as Blue Chip Farm.
Show your support for the animals and build a virtual gingerbread house for Blue Chip Farm!
Join the Posture House Party now through December 31st and share your house on social media to vote for Blue Chip Farm as the winner a cash donation plus design and digital support totaling $5,000. Don’t forget to use the hashtag #posturehouseparty for your house/vote to count!
I knew pretty early in life that I would pursue a career in something related to visual art. Whether it was drawing banners or building crafts as a kid, I was always pretty artsy-fartsy. I identified and thrived in this area because I was exposed to it and given the opportunity in school and at home to be as artistic as I could. I was lucky. Not every kid has those opportunities.
Research shows the arts offer benefits far beyond creativity — they increase productivity and focus, they boost confidence, teach problem-solving and so much more. Regardless of their benefits, budgets and curriculums in our public schools make it difficult for our children to be exposed to visual and performing art.
So when our team started thinking about what local organizations we wanted to support this holiday season it was only natural that I thought of something that has had an impact on me personally. I’ve had the pleasure of working hand in hand with Arts in Education NEPA, a partnership organization of The Pennsylvania Council on the Arts and NEIU 19. Their mission is to advocates for arts education in schools and communities. They administer quality learning experiences in the performing and visual arts.
The most widely known AIE NEPA program, Arts Alive, is celebrating their 26th year this summer. Arts Alive pairs professional working artists and students in grades K-12 for four intensive weeks each summer. And the outcome is nothing short of remarkable. They create a safe space where no one feels like an outsider and anything is possible. Students self-esteem skyrockets and the boost in confidence trickles through all of their studies improving their grades and attitudes with lifelong lessons they will take with them throughout the year.
What’s even more remarkable is the effect these programs have on children with more serious needs. I’ve personally met autistic children who entered the program as a nonverbal student and have found their voice through Arts Alive… literally and figuratively.
Support of AIE NEPA provides scholarships and transportation to students that otherwise wouldn’t have access to quality educational art programs.
Show your support for the arts and build a virtual gingerbread house for AIE NEPA!
Join the Posture House Party now through December 31st and share your house on social media with #PostureHouseParty to vote for AIE NEPA as the winner of our grand prize — a cash donation plus design and digital support totaling $5,000!
The Posture elves have been busy working on something really fun for this holiday season — we’re having a house party, and you’re invited! No need for a covered dish or party clothes, you can join in the fun right from your couch if you like.
The Posture House Party is an interactive gingerbread house building extravaganza!
We’re asking our friends, families, clients and the community to build their own digital gingerbread house and share their holiday creation on social media. But what’s even better is each house built will be a vote for one of our favorite non-profits. The organization with the most houses shared in their honor will be awarded a cash prize and a boatload of our time for their design, web, and digital content needs — all totaling $5,000!