As we dig our heels into the second month of 2021, I often find it tough to keep the energy and momentum that I had coming right out of a restful holiday season. One thing that always helps keep me focused until warmer days arrive is diving into a book that focuses on a particular aspect of productivity or organization.
A few members of our creative team decided to test this out together. We agreed we would followup with each other and share what we read in order to help keep that information in our brains and put it to good . And thus, the Posture Book Club was born.
Check out our selections below – additional recommendations are welcome!
“Steal Like an Artist” by Austin Kleon
Creativity is something that’s really hard to turn on and off and is often impossible to force. While the title of this book is attention-grabbing, it was the subtitle that made me want to read more: 10 Things Nobody Told You About Being Creative.
“How to Win Friends and Influence People” by Dale Carnegie
I love that design can be used as a tool to influence people and inform the greater good – what better way to brush up on your communication skills than reading one of the biggest 20th-century handbooks on influential communication?
“Manage Your Day-to-Day” by 99u + Jocelyn L. Glei
I’ve read this book before years ago…so much has changed since then so quickly. I wanted to read it again to see where I can sharpen up and improve how I run my days.
“Hyperfocus” by Chris Bailey
Everyone knows I wrote the book on how to focus, but I figured I’d give this one a try. What were we talking about?
As the weather gets cooler and we find ourselves back indoors again to stay away from the chill (among other things), we’re reaching for the gaming consoles and mobile apps we love. See what the Posture team has been really loving playing lately – and maybe find something new to dig into.
Seems a bit odd to love a game about a global pandemic that ends the world in a year like this, but this game does it and absolutely nails it. One of the best storylines of any type of media I’ve enjoyed this year, hands down – it really makes you feel the impact of your character’s individual decisions, as well as the scale of the disaster that made the world such a messed up place. Big non-spoiler shoutout to the Wyoming Museum chapter; it’s guaranteed to stay with you long after you finish playing.
There is no shortage of great games that have already released in 2020, but during the holidays I like to take a break from new releases and revisit one of my favorite games of all time: Naughty Dog’s Uncharted 2: Among Thieves from 2009. Taking cues from action films like Indiana Jones, Uncharted 2 gives me a grand sense of adventure that very few games can match. It’s perfect for a nice dose of holiday escapism, and I’m more than happy to buckle up and enjoy the ride year after year.
I have a go-to that I’ll never stop playing because of my inherent love for pinball in general: Zen Pinball. It’s available on every platform from SteamVR to my iPhone and I could play tables like all the Bethesda games (DOOM, Skyrim, Fallout) right down to Universal Studios favorites like Back to the Future and E.T. It’s a “comfort game” for me and never gets old.
Much like the “Sims” games, Animal Crossing offers us a chance to get out and explore while creating our own fictional world without leaving the house. The online aspect that allows you to visit your friends’ islands in their own game is a great way to collaborate within the game and not feel isolated. They recently released a Fall update that has added a bunch of spooky items and events and has gotten me super excited about playing all over again Collect that candy!
It’s the ultimate couch showdown: 8-bit bloody Duck massacre! This game consistently has us coming back and thanks to PC mods, has stayed fresh for years now. I love to fire this one up for a late Friday or Saturday night brawl. It has become a part of us!
If you’re a fan of co-op strategy games that involve a lot of mayhem and have the potential to make or break a relationship, then this is definitely the series for you! You and your teammates play as a team of short-order cooks, working together to create recipes based on tickets that pop up throughout each level. Sounds easy right? Whether you’re cooking in the dark, on a pirate ship where things are constantly shifting back and forth, or on an iceberg where you can’t help but slip and slide all over the place, things are sure to heat up but in the kitchen and between you and your friends. If you want to test the limits of your friendship or just have a good laugh, this series delivers in a BIG way
Since entering the professional world out of college in 2018, I have consistently found myself mildly overwhelmed by, well, pretty much everything. It has been a rollercoaster of new people, new challenges, and new skills to learn. And as someone with an anxiety disorder it has meant a whole host of new and exciting things to worry about. And, in addition to more conventional means of treating my anxiety, I’ve had to come up with some creative ways to adapt to specific situations, and for those, I tend to draw from what I know best.
And one thing that I’ve known very well for my entire life, is how to play video games.
Once I noticed myself subconsciously adapting my knowledge of video games to find solutions for problems at work, my first thought was, ‘Wow, I’m weird.” My second thought was, “okay, I have to flesh this out. My job is a video game now. What does that look like?’ and I started unfolding this comparison in my head, taking broad concepts of game design and applying them to my everyday routine at Posture.
So what type of video game is my job? I found the most applicable concepts came from Role-Playing Games (RPGs). RPGs, such asFallout, Final Fantasy, orThe Witcher, are designed to give players a sense of freedom and are usually full of characters to meet and items to collect. And most RPGs share a few key design staples, some of which I’ve found to be useful for keeping up with a fast-paced, collaborative work environment.
The most important aspect of any RPG is the quest, usually the main objective of the game. For me, quests are high-priority items: large-scale projects or tasks with tight deadlines. Other work, such as writing or answering emails, or making small revisions to a pre-existing project, fall under side-quests: lower-priority, but still important! I’ve also jokingly referred to my coworkers as quest-givers when they assign work to me.
Besides making even the simplest task sound way cooler, mentally sorting my work into quests and side-quests is a helpful way of keeping myself organized: what needs to be done, by when, and for who?
As a videographer, an ever-present part of my work is sorting through massive amounts of raw video files, most of which come out of the camera looking like this:
When dealing with a frustrating situation like this, I draw on another skill I learned from playing RPGs: inventory management.
Many RPGs include massive inventory systems: allowing the player to carry a wide variety of items while they determine what suits their style of play. However, inventory spaces are usually limited, which means that the player must manage their inventory by clearing or selling unwanted items to make room for new ones. Subsequently, this involves spending a lot of time in menus that look like this:
Basically, playing RPGs has made me feel right at home navigating a labyrinth of menus and sorting through bins of random items, and this has been very helpful when keeping track of a video project that is potentially linked to hundreds of individual files.
Video games have always been my means of escapism: they offer a sense of agency that cannot be matched by any other medium of entertainment. RPGs in particular, have always given me a profound sense of agency: they offer the player multiple ways to approach scenarios, and offer more choice and input than most types of video games. This control is obviously limited; the player cannot control the content of the game, but they can control how they play it.
As a single human I have limited control over the nature of the work that makes it to my desk, which can be an intimidating feeling. However, I do have control over the effort that I put into said work. So, in a roundabout way, playing video games has helped me acknowledge my sense of agency in the workplace, which has helped me cope with work anxiety and impostor syndrome.
What If I Know Nothing About Video Games?
That’s completely fine! I’m not saying that thinking about your work through the lens of gaming will definitely improve your workflow. If you’re not someone who frequently plays video games, it would probably just be confusing. However, don’t be afraid to think outside of the box and pull from areas you’re familiar with when it comes to overcoming challenges. If you are adjusting to a new job or even just a new situation that you feel intimidated by, use any and every piece of knowledge you have at your disposal, and you might find some fun, creative ways to tackle those challenges and make your work a little bit more fun in the process.
Right now, many teams (including our own) are currently working from home (WFH). Now for most people, this is maybe an adjustment, and for others, this is familiar grounds.
Shifting to remote working might mean rethinking how your team or family communicates and virtually connects. It could mean practicing ways to stay laser-focused on work tasks you have and not on the pile of laundry you’ve intended to fold for days. I know it’s tempting!
So how do you adjust to remote working?
Get into the right mindset.
When your home works as an office, a gym, a place to relax, it’s easy for these different aspects of our lives to intertwine. That’s how we get sandstormed. Instead of working from your bed, treat the day as if you are actually “going into work.” I understand working from your comfy bed in your pj’s is super tempting, but you can resist the urge!
Waking up at your usual time and getting ready for work, actually tells your mind it’s time for work. Once you logon, make sure you take a break! The one mindset most new WFH employees can fall into is the feeling of “I’m always working.” However, it’s essential to be mindful of your breaks and not take a two-hour lunch to do house stuff when you should be doing work. Having a set schedule that’s fitted to your workday can help avoid loss of time.
Separate your work and personal life.
Having a home office or a designated workspace can be a clear line that separates work from personal life. When you walk into your office or designated workspace, you can mentally prepare for work.
It’s also okay to have de-stressors in your workspace. If playing an instrument helps you relieve stress, have it in your office, or if you need to go for a walk, go for it! But don’t get sucked into “de-stressors” that take up a lot of time, like Facebook or Tik Tok. If you’ve watched Tik Tok videos, you understand the 3-hour wormhole you can get in.
What do you do to avoid the feeling of isolation?.
If you’ve never worked from home before, you may be used to having some social interaction at work and coming home to have “alone time.” Working from home, it seems the tables have turned.
Now all you want to do is talk about your day at work! As humans, we are naturally social creatures, and luckily we live in a technologically advanced society that we can still connect with our friends and loved ones virtually. Whether it’s through FaceTime, Zoom, or Google Hangouts, we have the opportunity to connect with other human beings.
How does the Posture team work from home?
If you decide to do chores during work hours, you’re just “borrowing time” from non-work hours. It’s easy to fall into the trap. Stay focused and keep personal and work hours strict on both sides.
It took me awhile to realize that when we started working from home and I think my biggest thing is defining a “work” space. Working from the couch sounds great, but I’m more likely to get distracted and not focus. In a dedicated space it’s much easier for me to stay on track!
One thing that helps me is wearing pants/shoes. Putting on a “work” uniform really keeps my mind where it needs to be.
We’re pleased as pie to present to you our 2019 Portfolio Reel – Thanks and much love 🧡🧡 to all of our clients, friends and family for the continued support you show us. Turn the volume up and enjoy! 🥳
Posture is extra #blessed this summer to have not one, but TWO crazy talented interns! We’d like to introduce you to our super-talented design intern coming to us from her school in State College, Carla Henry:
Who are ya?
My name is Carla-Ann Henry, but I’ve always gone by Carla (hyphens are complicated).
Where do you hail from?
I’m from a few different areas. I’m originally from Northeast Pennsylvania but then moved to Northern Kentucky for 7 years. I then moved to Central Pennsylvania for school, and now I’m in Scranton!
What inspired you to study design?
I was always slightly interested in design work and art in general, but what really inspired me is my older sister, Kara. She always knew she wanted to study design and has been professionally working at a design firm in Kentucky for two years now. Her journey really pushed me to pursue design as a career.
Who inspires you lately?
Personally, I always think my sister inspires me. I constantly see her work and talk to her about different projects and it really inspires me to continue and grow in what I’m doing.
What’s the best thing about going to school in State College?
The best thing was probably how close everything is to each other. There isn’t much outside of State College, but when you’re in it there’s a good number of shops and different places to eat. Downtown State College is always super busy, but when the Penn State students leave it’s always nice to take a trip Downtown.
Why did you choose to come to Posture Interactive in Scranton, PA for your internship?
As I mentioned before, my sister has always been my inspiration and who I look up to. During my internship search, I looked back at her firm and saw how happy she was in her setting. She was surrounded by great people who were all like a family to each other. When I visited her firm I could instantly feel positive energy and the happiness that everyone there shared. They also did GREAT work! So I decided to look for a place like that for myself, and I really think I found that in Posture Interactive.
What is the most interesting project/client you’ve worked on at Posture Interactive?
The most interesting is definitely a visual food menu in multiple languages for a local hospital. I didn’t even know that they were a thing, but I’ve become very familiar with the one I’ve been working on.
What would you tell fellow students who haven’t had an internship yet?
I would tell them to look for an internship with the intention of really getting to know what kind of environment you want to be in when you’re working. There are so many people out there with your exact level of skill, but what will really set you apart from the others is how well you fit into that environment, and that’s what you want to look for.
What is your ideal project?
My ideal project is one where there’s a healthy amount of communication and flexibility between you and your client. Incorporating illustrations is also a plus!
What’s your favorite computer program?
As far as Adobe Creative Cloud goes, I always gravitate towards Illustrator. Making vector illustrations has always been so much fun for me to work with. Other than that, I would definitely go with Sims 4 (if that counts as a computer program).
Do you have a favorite location in Scranton?
I haven’t been able to explore too much of Scranton yet, but if I had to pick a favorite so far it would be the parking lot of this one building downtown that I couldn’t even tell you the name of.
This year for St. Patty’s day (when I wasn’t living here yet) I was invited to a work get-together in a parking lot downtown and I was immediately immersed in the spirit of Scranton. It was the closest thing resembling city-wide parties in Cincinnati, and it felt like home.
True or false: Dogs really run the show around here at Posture.
TRUE! The whole office makes sure to greet every dog that comes through, and every dog gets all of the pets they want!
At Posture, we’re delighted to have so many talented interns come through our doors. This week, we’d like to introduce you to our intern and communications student at Marywood University : Gabby Santos.
What’s your name?
Gabby Santos (AKA “Good At Being Bad Yo”) Also, you can follow my weenie dog on Instagram: @texas_weiner
Where are you from?
I am from Del Rio, Texas
What inspired you to study communications?
I took a dual credit class in high school called Principles of Marketing and Finance and my teacher at the time, Ms. G, influenced and inspired me to pursue a degree in marketing.
Who inspires you lately?
A lot of people have inspired me lately. My family always inspires me to work hard and to dream big. My former volleyball coach, Carissa, inspires me to be confident in myself and to thrive in every situation. Lastly, my best friends from home and college inspire me every day to try new things and go on spontaneous adventures.
What’s the best thing about going to school in Scranton?
The best thing about going to school in Scranton is experiencing the diverse culture, meeting amazing people, and making lifelong friends.
What is the most interesting project/client you’ve worked on at Posture Interactive?
An interesting project I’m working on is the Scranton Parking Campaign because I get to see a marketing campaign from start to finish. The most interesting client I’ve worked on is Avanti because I got to go to an event and talk about the product that we’ve created marketing around.
What is the biggest piece of advice or working skill you’ll take with you from your intern experience here?
The biggest piece of advice that I would take away from this internship is to be myself and express my opinion. When you first start an internship sometimes it can be slightly intimidating just because you want to make a good impression but the purpose of an internship is for you to be yourself and to ask questions and test your knowledge.
What would you tell fellow students who haven’t had an internship yet?
For students who haven’t done an internship yet, I highly recommend that they try and land an internship within their field of study. I have done a few internships within my field and it has helped me figure out what I want to do.
What is your ideal project?
My ideal project is one I am actually working on currently which is the parking campaign and developing it from scratch. I get to be a part of crucial market research, data collection, and data analysis.
What’s your favorite digital tool or program?
I don’t have a favorite program specifically but if I had to pick it would be Chrome.
Which Coney Island is better?
I would have to say the Coney Island underneath the bridge is my favorite one.
Ketchup, Mustard, or other?
Ketchup for sure.
True of false: Doug knows more bands than anyone else in the office.
I feel like this is true. He gives me a band connoisseur vibe.
This past week tensions were high. A common Scranton debate had become the center topic of discussion and we needed to end it once and for all. Many locals know about the two Coney Islands located near the 500 block on Lackawanna. They’re both very similar. Small, quaint hot dog shops that serve greasy, heartburn-inducing disco fries and hot dogs piled on with chili, cheese, and onions. In fact, rumor has it that the owners are actually brothers, and after a dispute, they opened two separate shops: one with the original recipe, and one the original location. We knew that to settle our office’s debate we had to do a taste test.
We ordered hot dogs and fries from both locations and sorted them into hot dog A and B, without revealing where they were from. Then we indulged. As the hot dogs dwindled in number and groans of pleasure and regret filled the office we cast our votes.
We scored each hot dog out of five, then added them up to get our overall average results. Here were our results: Hot Dog A: 3/5 Hot Dog B: 4/5
Overall, we thought Coney Island Lunch on Lackawanna had better hot dogs. However, we did agree afterward that the disco fries were better at The Coney Island of Scranton.
After a tried and true measure of testing, the office is still just as divided, but at least this time we have proof which is better.
The American Advertising Awards (or AAA…or Addy’s) is our favorite annual event for local advertising and marketing companies to come together and share in their year of accomplishments. Hosted by our friends at the American Advertising Federation of NEPA, the awards are the culmination of a judged advertising competition that starts on a local and advances to a regional then then national level. For us, it also showcases the amazing growing pool of talent we have right here in NEPA and provides a wealth of inspiration.
To say we had a blast would be an understatement – this year’s Addy’s was the GREATEST Addy’s! The whole event was inspired by the recent musical: “The Greatest Showman,” having the matching theme and triumphant theatrics we all appreciate here at Posture.
We were recognized for the House Party campaign and Seed to Farmacy campaign we did this past year. We love working with clients who give us the opportunity to create innovative interactive experiences. For more info about our project visit our project showcase here.
Congratulations to all winners and contestants, it was a really fun and inspiring night and we can’t wait to see what you come up with next!
This past week we put the development in professional development! Our dev team completed an intense week-long training that sharpened their coding skills in React, Redux, and Typescript. Web design and development are constantly changing so it’s important to stay on top of the trade’s trends. We’re constantly trying to find new ways to improve our brand’s strategies and help them improve, so we’re glad we got to learn some new tricks from Training 4 Development.