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Posture Sharks in the Everhart Tank

What does summer camp make you think of?  The woods, getting dirty, s’mores and camp fires?   Naturally when our friends at the Everhart Museum asked Tony and I to be part of their summer camp we shared the same concern- ‘are we going to scuff our saddle shoes?’  Then we were told it was a camp called ‘Mini Millionaires’ and it was NOT your traditional summer camp!  

The week-long camp was only one of the many week-long adventures the Everhart offers every summer to kids in grades K-6.  Mini-Millionaires week took campers through the process of inventing, branding, marketing and financing their own product.  At the end of the week, the groups presented to a panel of local ‘sharks’ with the hope of buy-in on their big idea.

 

worksheetExcited at this educational opportunity, Mr. Joey and Mr. Tony got out the white board and prepared a lesson.  Our week began on Wednesday- our young entrepreneurs had already begun designing their products and our task was to help them brand their new inventions.  Using Tucan Sam and Cap’n Crunch as our tour guides, we dove into the world of branding and advertising- and boy were we impressed with these young minds!   From a fork that would spin your pasta to a space-saving couch that converts to a table and bed, it was clear these kids had some serious ideas- seriously good ideas!

Through our cereal inspired exercise, we helped kids identify the elements of a successful brand and then apply those elements to their own product.  The outcome was solid logo designs for each group to identify their product and use in their presentation later in the week.

Everhart_sharks

At the end of the week, we were honored to be invited back for the campers final presentations of their branded products.  ‘Sharks’ joining us on the panel included Michelle Pane of Fidelity Bank & Trust, Aurore Giguet, Executive director of the Everhart Museum and Katie Gilmartin of Nada & Co.  To say we were collectively impressed is an understatement!  Mr. Wondeful and Lorie Granier would have been battling it out to jump on these ideas!  Great job kids!  And Bravo Everhart on another fantastic program for our kids!


Peep Our New Posture Peeps

In any random leadership book, they tell you to surround yourself with people smarter than you.  I’m insanely blessed that over the last couple years we’ve somehow grown our team with passionate, talented individuals that have truly shaped every inch of Posture as we know it.

 

Rob, Mat & I recently embarked on a crazy mission to expand our team.  The hiring process is a super daunting one, especially with a small group like ours (and looking to hire actual full-time humans to come in the office and play with us). I’m pleased the long search is over and I’m absolutely in love with the synergy of our expanded crew. I proudly welcome Kathryn Bondi & Kevin O’Boyle to Posture.

 

Kathryn is no stranger to start-ups, having grown with the local internet success story, Net Driven, leading the design team almost since their inception.

 

Relocating back to the area, Kevin is a gifted full stack developer who successfully ran his own development business and now will graciously be contributing more of those same talents with us.

 

There’s a lot more to these peeps than their resume (like how you can never talk about the most current episode of Game of Thrones in front of Kevin), but to find out you’ll have to stop by the office to meet them yourself!

 

Welcome welcome!  Peep our full team.

 


Local ADDY winners revealed; Posture Interactive wins Best in Show

Excerpt from Scranton Times Article:

Scranton-based Posture Interactive won Best of Show at the annual American Advertising Awards held Friday night by the American Advertising Federation of Northeastern Pennsylvania.

Posture Interactive received the top award at the event at the Radisson at Lackawanna Station hotel for its “Electric City Roasting Seasonal Packaging Campaign” in the sales promotion packaging category. It was among the nearly 50 awards handed out.

Gold Award winners from the local level compete in District 2 in New York City, with top winners from the district heading to the national American Advertising Awards competition in California.

The student “Best of Show” award went to David C. Bonomo from Marywood University for the Poster Campaign, “Shakespeare Summer Series.” Marywood University student Casey Nicholas Peckio received the Judges’ Choice award for Sales Promotion Packaging Campaign titled “Beer Bottle 4 Pack Labels.”

Read full article here


The JebBush.com Story – A Lesson to Us All

Quick, go to jebbush.com.

Not what you were expecting, was it?

For those who didn’t click, that domain name redirects you to Donald Trump’s website instead – a very humbling lesson on purchasing any domain that may refer to you or your business (it’s something we preach for all of our clients).

But that’s not the worst of it – this election campaign has seen 3 different candidates get burned by not registering the proper domains.

Tedcruz.com takes you to this (his official website domain is tedcruz.org):

tedcruz.com domain redirect

 

While (until recently) presidential candidate Carly Fiorina, who did snap up carlyfiorina.com in addition to her main site domain (carlyforpresident.com), forgot to register carlyfiorina.org, and paid the price with this being put up on that domain:

carlyfiorina.org domain redirect

There are in total thirty THOUSAND sad-face emojis – allegedly one for each person laid off at Hewlett-Packard while Fiorina was CEO. Ouch.

Let this be a lesson to us all – register ALL domains that pertain to you and your business, and make sure not to ignore those little renewal emails that come around once a year. You’ve worked hard on building your brand (possibly even with our help); a little mistake like letting your domain expire could cost you dearly.


Star Wars: Let’s Make All The Money

Sometime today, Star Wars: The Force Awakens’ box office total will surpass $761,000,000, becoming the highest-grossing film in US history (not adjusted for inflation) in the process. That’s an incredible amount of money. That’s a crazy amount of money. That amount of money is almost impossible to understand. So, let’s try to break it down by comparing it to some real-world examples.

If you had $761 million in your pocket right now, you could afford:

A Cup of Coffee a Day – for 876,021 years. YEARS.

A Ticket to Walt Disney World – for all the residents of Philadelphia. Roundtrip airfare included.

An Apple Watch: Edition – including an 18 carat gold cover and 3 years of AppleCare Protection, for every single person living in Wilkes-Barre.

A Tesla Model S – with every commercially available upgrade and option. Actually, 5,649 Model S’s, enough to circle the Earth at it’s equator three and a half times.

All of the Ad Time During Super Bowl 50 – with $761 million, you could buy all of the commercial air time during this year’s Super Bowl. All of it. And have enough leftover to purchase every ticket to the game. And charter a private jet to get you there.

The current record-holder, James Cameron’s Avatar, made $760.5 million over it’s entire theatrical run, about 34 weeks. Star Wars will break that record in 17 days. What I’m trying to say is Star Wars made a lot of money so far, and will continue to make a lot of money (and shatter box office records) for the foreseeable future.


Is This the New Google Glass?

You’re looking at what could be the future design for Google’s Glass project. A slew of new photos were posted to the FCC’s website yesterday, and with that came some interesting new speculation on the future of face computers.

 

On the outside, the design looks roughly the same, with some notable changes – it’s foldable, which is a definite improvement over the previous design, and includes a larger prism for better interaction with your notifications. According to 9to5Google, the internal upgrades revolve around an Intel Atom processor, faster 5GHz WiFi connectivity, and a much-needed improvement to battery life. Unfortunately, it seems this particular Glass design won’t be destined for consumers, even though it’s been almost 2 years since the original was met with lukewarm reception.

With the ever-increasing popularity of wearable tech like smartwatches, is it time for people to embrace smartglasses too? Google’s early concept video certainly makes it seem pretty amazing, although the reality has yet to meet expectations.


~Come Together~

Some things are just meant to be. Peanut butter and jelly, root beer and ice cream, cats and every box ever – and now, Valerie Kiser Design and Lavish Body & Home!

Recently two of our favorite clients teamed up in a collaboration of stunning design and luxurious products. Sharing a similar style of classic black and white, bold patterns and a focus on a lifestyle that’s… well Lavish… makes these two a match made in heaven!  Lavish’s beautiful downtown Scranton storefront provides the perfect place to showcase Valerie’s collection of elegant hand-printed linen cloths, classic cotton pillows, and tons more.

VKD_lavish_square

VKD and Lavish came to us independently, both looking to further their brand and create an exciting online presence.  As we became intimately familiar with the VKD and Lavish brands, it became obvious this was a natural fit! It came as no shock to us when all of our worlds collided with the announcement of this collaboration.  After one of our infamous Posture happy dances we got right to work!

We had the honor of creating ads, social images, posters, other collateral to cross promote between the brands and build excitement around this great partnership!

The next time you’re in downtown Scranton be sure to pop into Lavish Body & Home, and check out the Valerie Kiser Design Collection! We love it when our friends become friends!

 

VKD-Lavish-4x62

 


Posture Launch Week!

It’s Posture Launch Week! We’ve been an incredibly busy bunch so far this summer, and we think it’s past due for us to celebrate some of the fun we’ve had the past few months!

Every day this week, we’ll be showcasing some of the fantastic businesses we’ve partnered up with and hope you love them as much as we all do! We start today with our friends at Bedwick & Jones Printing with a challenge of bringing a physical printed piece to life on the digital screen(s). Take a peek…

Bedwick & Jones

Check back tomorrow for our next showcased project!


We Have A Doug, Do You?

I guess it is time to make this all official.

For the past week this dude, named Doug, has been hanging around the office. Even after witnessing all our antics, he’s still here so I guess we can make it official: Doug’s the newest member of the Posture Team (and honestly, we’re pretty excited!)

This T-Rex loving man comes from a strong promotional and service-related background and is the perfect fit to our growing gang. Doug is charged with managing all Posture partner/client experiences along with their related digital footprints. If you’re working on a project with us, chances are he’ll be making sure we don’t screw it up… that much (among other things!)

Everyone needs a Doug (but you can’t have ours)

Welcome!

 


Inbox Zero vs. Inbox 5,000

There are two types of people in the world: those with hundreds of unread messages, and those who can’t relax until their inboxes are cleared out.

I must admit, I’m not quite sure I’ve EVER seen my iPhone without the little red dot and some number above certainly above 100 glaring at me.  Right now, it’s 11,135 and I’m ok with it.  I attend to all my mail on a regular basis, have different folders, tabs and colors for it all.  I just “know” what is a priority (in my internal file system) and operate accordingly (sounds normal, right??!).

I think I blame Gmail for this.  We use Google Apps for Work at the office and, well, they kind of encourage saving – EVERYTHING.  If I know it’s there, somewhere… and just a keystroke search away – why is there a need for me to clear out – or unbold – everything immediately?

Do you agree?

Read the full discussion here

 


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