This summer we are joined by Antonio Maletta, a student at The University of Rhode Island studying Public Relations. Antonio has been interested in marketing for some time and has worked in marketing for URI in their athletics department, concentrating on fan engagement and community outreach. He hopes to bring strategies from the PR world into a marketing environment to create better brands for clients and stress the importance of ethical behavior and preventing potential damage to a company’s brand image.
Who are ya?
Where do you call home?
I was born in Scranton and grew up in the Clarks Summit area. As of late, I’ve spent most of my time in Narragansett, Rhode Island.
What motivated you to study Public Relations at The University of Rhode Island?
I was always getting into trouble as a kid, sticky situations if you will. As I started to think about potential career paths I realized that there was one thing I was naturally good at, getting myself out of trouble. Public Relations, at its core, is an exercise in the prevention and subsequent management of trouble. I was instantly drawn to Public Relations and how I could help a company that misbehaved in a public manner, and more importantly, how to prevent misbehavior.
What inspires you?
Inspiration is a tricky one, it can come from anywhere at any time. The trick is to always be ready to recognize, internalize, and utilize the inspiration you find in everyday things. Most of my inspiration comes from mundane things that I seem to overthink to the point of exhaustion, but in that overthinking something always seems to shine through and catch my attention.
What made you want to intern at Posture Interactive?
I was lucky enough to hear about Posture through my aunt, Amanda Frieder, who always has her eyes and ears open for opportunities that might advance my career. I was instantly hooked by the image that Posture put forward through their website design and the tone of their writing in all of their brand material. I couldn’t wait for my interviews and I knew from the moment I laid eyes on the website that I wanted to work here in any capacity I could.
Besides your internship with us, what else do you have going on in your life?
Currently, I work another job at a catering company called Constantinos. When I’m not working you can find me fishing at any lake or pond within 20 miles of my house, on the golf course looking like an idiot, or consuming unhealthy amounts of television in one sitting.
What’s a wacky conspiracy theory that you believe in?
I wholeheartedly believe that Woody Allen doesn’t actually exist.
If you could hang out with any fictional character for a day, who would it be?
The “My leg!” guy from Spongebob.