A Branding Jumpstart for Luzerne County Head Start

A Branding Jumpstart for Luzerne County Head Start

We’d like to introduce you to our friends at Luzerne County Head Start.

Nearly 6 months ago we participated in “Cropped“, a creative competition hosted by the American Advertising Federation of NEPA that helps non-profits receive new or updated branding through 3 fast-paced rounds of competition between local marketing companies. Luzerne County Head Start (LCHS) was chosen as last year’s featured non-profit, so they presented their list of marketing needs at the competition in November. Each of the teams had to create a logo, tagline, and campaign strategy in 20-minute segments while using only markers, crayons and craft paper. After each segment, a team was eliminated (“cropped” out) by a panel of judges until there was only one team left. The winning team then worked with the non-profit to complete the suite of marketing materials they proposed during the competition at no cost to the nonprofit.

After some creative crayon drawings, brain-busting brainstorming, and witty word-play, Posture ascended through the rounds and won the competition. The best part? We got to work closely with the wonderful Head Start team and we were even invited to visit their location in Wilkes-Barre to help make pancakes and eat breakfast with the kids.

Head Start promotes the school readiness of young children from low-income families through agencies in their local community. Head Start and Early Head Start programs support the comprehensive development of children from birth to age 5, in centers, child care partner locations, and in their own homes. This includes a wealth of information of resources for new or soon-to-be new parents.

Even with such a fantastic wide-spread mission, LCHS still needed a hand with their marketing to help garner the support of more community resources and funding. They actually have a wait list for children to get in because there are many families who can benefit greatly from these programs, but Head Start only has so many open seats for children in the area with their current resources. So in addition to developing a new refreshed logo and a tagline that better expresses the mission of Head Start, we also created a campaign strategy to get the word out.

After seeing how excited Lynn and the team were to use their new marketing materials, we knew we were hooked on Head Start and we couldn’t stop there. The team approached us about giving their website a much-needed overhaul, and we gladly whipped up a proposal for what we know will be a great new chapter for Luzerne County Head Start. Stay tuned for great things to come for our friends at LCHS!


OurSELF Exhibition


Sometimes a project comes along that really hits home for us. The Popup Studio’s OurSELF exhibit at The Everhart Museum truly speaks to us in how it explores the difficulties of perception and mental illness. The exhibition is open through April 29th, and we can’t recommend it enough.

OurSELF is a site-specific visual exhibition created by Scranton’s Pop Up Studio that seeks to create empathy and open dialogue about mental health through a thoughtful, interactive, art installation. The viewer is taken on a journey through a series of emotional and sensory experiences. Visitors are invited to move through each gallery and allow the installation to challenge their understanding of their environment and their ability to control it.

We were honored to work with the Pop-Up studio to create branding and collateral pieces to help spread the word on their visionary exhibit and mental health awareness in general.

Museum goers can also pay a visit to the lower-level gallery to discover another component to the mental health discussion: HerSELF, the art of Amy Kiser. Amy found her voice as an artist and a survivor through a series of paintings and lithographic prints. Kiser’s work is reflective of powerful and traumatic life experiences which she conveyed through the use of color washes and line work that create overlapping layers onto her subject matter. The result is often haunting. These emotional depictions, most often of women and animals, were a source of power for Kiser and offer us insight into HerSELF.


Check out these powerful interactive experiences before the exhibit concludes its run on Monday, April 29!


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