The Fourth of July, contrary to conventional belief, is not only about burgers

It is, of course, the American holiday celebrating our break from England in 1776. At Posture, we’re celebrating by “breaking off” to enjoy the heat, family, and friends. This week has mostly been about finishing up the last minute “Fourth of July” signs, finishing touches on larger projects, and meeting up with clients to set goals. The best part about a holiday, though, is the time to regroup your thoughts and recenter your attention. Reflection and recentering is human nature on holidays, and it’s also something we strongly believe in doing inside of our office everyday.

Tuesday meetings are the most notable weekly centering and help us measure our week-to-week progression. We share our most recent ups and our notable downs. It’s important for us to keep both a hopeful eye to the future and pay careful attention to our missteps and lessons learned. These meetings help us with that. Next to those group meetings we also have individual milestone discussions with clients. Finally, there are the sporadic meet ups with each other, and if we need it, ourselves. These meetings are a lot like barbecues: they come with a casual atmosphere, and a common goal of communal communication. Although, we usually aren’t chowing down on a cheeseburger and sipping a beer; instead, we’re chowing down on thoughts and sipping creative juices (if you liked this one, get ready for even MORE burger puns to follow!)

Sometimes, there is no clear direction in these casual meetings, and that takes a bit to get used to, but it’s also the most important aspect. If you try too hard to look for creativity, good ideas have a way of avoiding you. So we talk about the project direction and brainstorm by drawing and bouncing ideas off each other freely.  It’s kinda like stoking the fire of a charcoal grill, and slowly we start getting hot enough to really get cooking. Suddenly, there’s a little electricity in the air, and you can almost smell the good ideas getting all juicy and crispy. Finally, it happens, the time’s up and a creative solution reveals itself; the burger is done. Of course, we check to make sure the burger is completely “well-done,” because what’s a chef without consistency.  Only after all that process do we enjoy the taste of our cooking. The creative process is a lot like a Fourth of July Barbecue: it calls for distraction, play, and most importantly communication between yourself and others.

So from all of us here at Posture Interactive: Happy Fourth of July. Get out and grill some burgers (or veggie patties, as Doug might be having) and have a beer on us.

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