Breaking Benjamin

Branding, Digital Marketing, Print, Web

Project Overview:

Purpose - Create a campaign that generates buzz around the return of Breaking Benjamin with a new band lineup after a 6 year hiatus while simultaneously launching a new site centered around their upcoming album and tour
Objective - Make this comeback a success for the artist, a success for Disney/Hollywood Records, and for management, shooting to be the most successful Breaking Benjamin album cycle to-date while boosting ticket and merch sales via a clean and efficient website.
Duration - 4 months
Team/Roles - graphic designer, project manager, web developer, merchandise, content writer, digital marketing

A Record-Shattering Comeback

Introducing Breaking Benjamin’s return with a new lineup, new album, and subsequent tour brought a marketing challenge that we were excited to take on and execute. We started our social media marketing execution with a vague teaser clip (embedded below) in August of 2014, the first ray of light from the Breaking Benjamin world in 6 years, followed by lyric video teasers and and a hashtag campaign (#bbisback) to get the band trending socially and back in the public eye. We then built up album sale buzz leading up to the launch of a new Breaking Ben website.

From a branding perspective, we entirely revamped the band’s image to align with their new album art for their upcoming tour. Website, tour posters, merch, access passes, social ads, and more. On Black Friday in 2016, to celebrate the success of the new tour and the fans, we created limited edition merchandise and planned the release of 200 Collector’s Boxes – these sold out in a matter of 4 minutes due to our pre-marketing.

Services

Graphic Design & Branding

Brand development

concept development

Wireframes

responsive web comps

Email marketing design

collateral design/prepress

Sitemap development

Web Development

Responsive development

eCommerce

front end development

web hosting

application development

PHP

custom theme development

Javascript

project management

CSS

WordPress

server administration

Building databases

Marketing & Content

email marketing

content management

social media marketing

digital advertising

retargeted marketing

AdWords

Brand launch strategy

Closing Thoughts

Our coordinated digital effort gave Breaking Benjamin their first #1 Billboard album in their career, selling over 140,000 copies of ‘Dark Before Dawn’ in its first week and eventually going gold in the US.

Want to go gold with your next brand launch? Let’s talk.

Think We're a Good Fit?

We pride ourselves in solving business problems through designing better experiences for our clients.

Does this project sound like something you have banging around in the back of your mind? Think we’d be a fit to work together?

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