Geisinger National Symposium A Very Healthy Symposium

Branding, Digital Marketing, Web

Project Overview:

Purpose - To build a new brand around Geisinger’s national annual 3-day symposium event for the 2017 year and aid in promoting this event to the press and to the medical community.
Objective - Create formal mailed invitation collateral suite, design, develop and launch a branded website with all the event resources, create branded marketing emails and social media content pushes, launch an interactive Newsroom for the press/media to download conference information and marketing resources throughout the course of the symposium, provide on-site filming for live-feeds and stories of the event speakers, and curate an interactive exhibit for symposium attendees.
Duration - 3 Months
Team/Roles - graphic designer, project manager, web developer, video capture/editor

A True Partnership

As most locals to our region know, Geisinger is an expansive network with many moving parts and programs. As an agency, we have had the privilege to truly work as a partner with Geisinger on many levels and through multiple events. The Geisinger National Symposium was a real chance to stretch our creative muscles from start to finish with a complete branding strategy via a print, interactive, and digital launch of this year’s symposium topic, From Crisis to Cure.

 

We were honored to be on-site at this event and in the presence of so many brilliant forces in the medical community. The real challenge, however, was being asked to take our Interactive Art Experience on the road (from a previous First Friday Scranton event.) We rebuilt the microcontrollers and generative art interaction to have a custom setup for the symposium attendees that tied into preventative medicine and living a healthy lifestyle.

Project Showcase

Services

Graphic Design & Branding

Logo design

Brand development

concept development

Wireframes

responsive web comps

Email marketing design

collateral design/prepress

Web Development

Responsive development

front end development

web hosting

PHP

custom theme development

Javascript

project management

CSS

WordPress

server administration

Database management

Marketing & Content

email marketing

content management

social media marketing

digital advertising

Video production/editing

Closing Thoughts

Although the condensed timeline for this event presented quite a few challenges for our team, an event of this scale was an experience that proved the solidarity of our team and our complementary strengths and skill sets.

Think We're a Good Fit?

We pride ourselves in solving business problems through designing better experiences for our clients.

Does this project sound like something you have banging around in the back of your mind? Think we’d be a fit to work together?

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