Project Overview:Purpose - To build a new brand around Geisinger’s national annual 3-day symposium event for the 2017 year and aid in promoting this event to the press and to the medical community.
Objective - Create formal mailed invitation collateral suite, design, develop and launch a branded website with all the event resources, create branded marketing emails and social media content pushes, launch an interactive Newsroom for the press/media to download conference information and marketing resources throughout the course of the symposium, provide on-site filming for live-feeds and stories of the event speakers, and curate an interactive exhibit for symposium attendees.
Duration - 3 Months
Team/Roles - graphic designer, project manager, web developer, video capture/editor
A True Partnership
As most locals to our region know, Geisinger is an expansive network with many moving parts and programs. As an agency, we have had the privilege to truly work as a partner with Geisinger on many levels and through multiple events. The Geisinger National Symposium was a real chance to stretch our creative muscles from start to finish with a complete branding strategy via a print, interactive, and digital launch of this year’s symposium topic, From Crisis to Cure.
We were honored to be on-site at this event and in the presence of so many brilliant forces in the medical community. The real challenge, however, was being asked to take our Interactive Art Experience on the road (from a previous First Friday Scranton event.) We rebuilt the microcontrollers and generative art interaction to have a custom setup for the symposium attendees that tied into preventative medicine and living a healthy lifestyle.
Graphic Design & Branding
responsive web comps
Email marketing design
front end development
custom theme development
Marketing & Content
social media marketing
Although the condensed timeline for this event presented quite a few challenges for our team, an event of this scale was an experience that proved the solidarity of our team and our complementary strengths and skill sets.
Think We're a Good Fit?
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