Marzio Smokin’ Hot Launch for a Fire Cured Brand

Branding, Print

Project Overview:

Purpose - Launch a new cigar brand specific to the United States.
Objective - Design and develop a relatable, bold, brand story catered to a specific demographic while the product was preparing for distribution across the US through various sales and marketing collateral touch points.
Duration - On-going
Team/Roles - graphic designer, project manager, content writer

The Story

Our team was approached by an international leader in the cigar industry to launch a totally new brand catered specifically to the United States market. Working in tandem with their Italian-based marketing team, we developed a brand story for this special, fire cured product that spoke to an American audience complete with launch pieces, sales collateral, trade publications and digital marketing guidance. We continue this mission today as Marzio continues to refine its brand and prepare for distribution across the USA.

Services

Graphic Design & Branding

Brand development
Concept development
Collateral design/prepress
Trade ad development
Digital ad creative

Marketing & Content

Content management
Social media marketing
Digital advertising
Retargeted marketing
AdWords
Brand launch strategy
Traditional & online ad placement

Think We're a Good Fit?

We pride ourselves in solving business problems through designing better experiences for our clients.

Does this project sound like something you have banging around in the back of your mind? Think we’d be a fit to work together?

Get in touch with us and tell us a bit more. We’d love to chat.