Project Overview:Purpose - Launch a new cigar brand specific to the United States.
Objective - Design and develop a relatable, bold, brand story catered to a specific demographic while the product was preparing for distribution across the US through various sales and marketing collateral touch points.
Duration - On-going
Team/Roles - graphic designer, project manager, content writer
Our team was approached by an international leader in the cigar industry to launch a totally new brand catered specifically to the United States market. Working in tandem with their Italian-based marketing team, we developed a brand story for this special, fire cured product that spoke to an American audience complete with launch pieces, sales collateral, trade publications and digital marketing guidance. We continue this mission today as Marzio continues to refine its brand and prepare for distribution across the USA.
Graphic Design & Branding
Trade ad development
Digital ad creative
Marketing & Content
Social media marketing
Brand launch strategy
Traditional & online ad placement
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