Project Overview:Purpose - a redesign to bring the Sands Bethlehem brand to life on all devices
Objective - align with business goals, bringing awareness to events and driving ticket sales
Duration - 4 months
Team/roles - design, development, project management, client services
After our team visited and met with the Director of Marketing at Sands, we received a tour of the facilities and got an idea of the plans they have to re-invent their marketing strategies and appeal. This integral meeting gave us the foundation for our redesign to come together quickly.
Our biggest piece of custom functionality written from the ground up was their new Events module, which enriched the user experience of finding an event within a certain date range & a redesigned internal event page expounding on the event in great detail, all managed from within the backend by the client.
Graphic Design & Branding
Designs rendered for desktop, tablet + mobile
Secure hosting solution
Task and milestone monitoring
Documentation of client feedback revisions
Overall, the redesign met the goals we set out to accomplish and our client has seen a noticeable uptick in on-sale and announce dates for new events, and countless new customer exposure to an event space looking to kick it up a notch, and have the digital prowess and presence to back it up.
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We pride ourselves in solving business problems through designing better experiences for our clients.
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