The WRIGHT kind of website redesign
The Wright Center had a lot of great content on their previous website, but navigating the content was a challenge for both patients and potential medical college students. We worked closely with the marketing and content team at The Wright Center to completely redefine their content structure on their website while designing a new layout that focused on the patient experience. We updated the brand identity to clearly represent the organization as a whole while funneling different user roles where they need to go. The addition of brand new photo assets and iconography infused life into the new layout while creating a cohesive brand experience.